Keywords

Identifying the correct Key words is an important part of any SEO strategy. Trying to rank for very popular keywords or ones that are never searched is not a successful plan.  Keyword planner software is widely available to do research. These software products can tell you how often a keyword is searched and alternative keywords to target.

Having a wide variety of keywords, both Head Terms and Long Tail Keywords is an effective way to increase qualified traffic to your site.

Key words

Header Terms are usually 1 to 3 words and are very general and more difficult to rank for than Long Tail Keywords.

Long Tail Keywords are longer then 3 words and more specific and easier to rank higher in search engines.

After identifying the keywords you are using on each page it is important to rewrite your text to include these phases. Search engines will give preferred listing to pages that have the keywords in the text, but always keep in mind that the text must be readable and understandable to humans. A page  full of keywords will never rank well in the long run. It is best to put 2 to 3 keyword phases on each page. Google likes websites with many pages, so having a page for each product or service will give you more opportunities to rank with more keywords in search engines.

Gathering and analyzing research data on a regular basis, either monthly or at least Quarterly, is important to the success of any SEO plan. Reviewing the SEO plan with hard numbers will create a path to success. We can see which keywords are preforming well and which need to be updated or changed.  Taking the time to do this task will reap many rewards down the line with current keywords and a better ranking site overall.

If you have any questions or would like to discuss a SEO plan send us an email at ksheridan@gitwebservices.com or call us 732 863 1455.

Facebook Likes

So, you have your Facebook business page set up and you are posting a few times a month but you have no activity, no likes, no shares and no business from it. The issue may be the number of Facebook likes on your page. If you only have a few friends and family who have liked your page then no one is seeing your Facebook posts.  Growing your Facebook likes is a long-term project that needs your attention at least weekly if not daily. It is not a sprint but a marathon, as you go a long and gain more Facebook likes over time you will see an increase in activity which may lead to an increase in sales. Below are a few tips you can use going forward to increase the Facebook likes on your business page.

Facebook ads
Facebook ads are very effective in getting more people to like your business page. These are the sponsored ads that appear on your wall. They usually have a like button so you can easily like the page.

Facebook Likes

A Like button on your website, blogs, and email blasts
You should have a like button on all you outgoing communications with your clients and prospects. A like button on your website, email blasts and blogs reinforces the value of going to your Facebook page.

Optimize the time you schedule your posts
Everyone has their own schedule for being on Facebook, from morning till night people are checking in. You should schedule your posts at different times to find the ideal time to post. If you are seeing that your posts have more interactions in the morning then at night, you should schedule more of your posts in the morning.

Invite friends from your personal page
Invite people form your personal page to like your business page. There is a button on your business page to make it very easy to invite your friends to like your business page.

Incentives
Offer incentives to people to like your business page; a free month or 10% discount whatever makes sense for your industry.

Facebook is a very powerful tool for all businesses. Maximizing your Facebook likes is going to give you additional exposure and increase your marketing base. Call GIT today to schedule a free consolation.

Custom Built Website

Custom Built Website

After making the decision that a new website is needed the next question is do you want a custom built website or a template. While both have their pros and cons the biggest pro for the template is price and the biggest con to a custom built website is you guessed it, price. So, then the real decision is, are the benefits worth the price?

Theme

* With a custom built website all the elements layout just right and look natural. From the header to the footer the site best represents the branding of the company.

* With a template site many times the picture size, navigation and color scheme are predetermined and you must fit your branding into the template rather than the other way around. With a custom site the picture size and location, navigation, colors are determined by our graphic designers NOT the template developers.

Security

* If a template gets hacked all the websites that use that template are now susceptible to being hacked. With a custom built website it is less likely you would be hacked, but hacking is concern for any web developer and site owner.

Flexibility

* With a templated site there is almost no flexibility, the navigation and other elements are predetermined in advance. You need to fit your branding into their design

* With a custom built website the layout of the site is designed before building the site, so it looks how the owners wants the site to look with all the navigation, graphics and color schemes that best represent the business.

SEO

* A major factor in Google ranking is page speed. If a page loads to slowly (more the 3 seconds, welcome to my world) Google will penalize your ranking. With a custom built website if a particle page is loading slowly then we can address the timing issue on that page. Problem solved.

* Some templates have limited opportunities to build in keywords on each page. With a template, you may be able to focus on only 1 or 2 keywords for the whole site. With a custom built website, every page can have its own keywords allowing for far greater opportunities to get ranked by Google for considerably more keywords.

In the 15 years, Global Internet Technologies has been designing websites, we have had many clients who started out with a template site then came to us to build there site to enjoy all the benefits of a custom built website.

 

Google Ranking Factors

Google Ranking Factors

There are too many Google ranking factors to be addressed in one blog. Below we tackle a few of the major contributors that can help or hurt your Google ranking.

Content

Fresh and original content is a major contributor when discussing Google rankings factors. Creating quality content that is unique to your site will encourage people find and share the content, this will greatly enhance your Google ranking. Social media increases the exposure opportunity for your content, when people start sharing and commenting on your content that will drive more people to your site and creates more links to your site.

Links

Google Ranking Factors

Links to your website from other sites, called backlinks, is another major Google ranking factor. As your site gains more backlinks Google recognizes that others find your site important and will rank you higher. Fresh and new content is the best way to increase backlinks to your website. That is why content it is first on the list.

Mobile

One of the newer Google ranking factors is a mobile friendly site. If your site doesn’t have a mobile version, create one today. Not only because Google will severally penalize your for not having a mobile site, but you are losing business because more and more people are using their phones to search the web and that number continues to grow every day.

Site Speed

If your website pages are slow to load this is another Google ranking factor that you need to address. A web page should be fully loaded in less than 3 seconds. If it is taking longer than 3 seconds then you need to edit your page and find out why the page is taking so long to load.

As we stated previously, there are many Google ranking factors but having these four in place will get you on your way to a page one listing. If you have any questions or would like to discuss your Google ranking give Global Internet Technologies a call today.

Content above the fold, what does this mean?

What content should I put on my website? Where should the content be strategically positioned for maximum benefit?  I am asked these questions all the time when working with my clients on their website content. In today’s blog, we are going to focus what type of content should be included in your site and just as important where in the site should the content be placed.

You may have heard the term “above the fold”, it is a term from the newspaper industry, and yes printed newspapers still do exist, the day’s headline and important news would be near the top of the page so readers would see it first. Same is true for web design, the content visitors see when the page loads is considered above the fold and the content you see once you scroll down the page is considered below the fold.

11589606 - print or electronic news press

Content above the fold on a website has considerable more interaction then content below the fold. When a visitor clicks into your site they decide in a manner of seconds if they are staying or moving on to the next site in their Google search. In order to keep them on your site you must present the key content on the top of the page. You may be the best in your industry but if your key content is on the bottom of your page no one is going to know it.

Key content will be different for each website but generally will include text, images, videos, and navigation. It is key this information be above the fold so when the page loads the key information is clear to the visitor of the site. Depending on your industry you may want your telephone number or social media links above the fold.

In addition to key content your branding must be above the fold. Items such as logo, corporate colors, taglines and mission statements must be visible to the visitor when the page loads.

Global Internet Technologies has been designing websites for over a decade and will be your partner in navigation the rough but profitable waves of the internet. 

5 Points to Discuss with your Web Designer

It is important to have an open and frank conversation with your web designer about a wide range of issues pertaining to your website. Below are 5 discussion points you should include in your meeting with your designer before making a hiring decision.

What are your web development needs?

The needs of a retail store verses that of a tradesman would be completely different. Business owners need to think about what their goals are online and develop a plan to achieve these goals. The website should be the center piece of achieving these objectives. The retail store will focus on images and ecommerce to sell their products through the website. This site should focus on who the audience is and what their buying patterns are.

The tradesman is a local person and needs to appeal to the local communities in their target market. The website should reflect the local communities they target and the services they provide.

The web development needs are completely different for each of these clients.

Experience

Request to see the portfolio of the designer you will be working with to build your website. Look to see if they have other clients with similar design needs you are looking for in your website. Google these clients to see if you can find them on page one of the search. It is important to hire someone with experience and has a portfolio to back it up.

Support staff

No one person can stay current on all the changes in the web design and Search Engine Optimization (SEO) worlds and that is why it is important to work with a design firm that has the staff to stay current on all the changes that go on in web development. You don’t want your web designer doing your social media and you don’t want your blogger to do your graphic design. It is important to work with a firm large enough to have specialists in each field.

Mobile web design and SEO

Having a mobile website is a must in today’s business climate. Mobile searches are growing by the minute and Google will penalize you, in the mobile searches, if your site is not mobile compatible. The world is moving very quickly towards mobile searches and it is critical that your web designer has experience in this market place.

Process and time frames

It is a good idea to discuss the process and time frames of the project before getting started. Both the client and the web designer should agree on what the deadlines are for receiving information and building the web site. When deadlines are agreed to in advance the project will run much smoother and there will be less confusion on when the work will be completed.

These five discussion points are just a few of the items you should be discussing with your web developer. This list should be expanded based on your needs and goals. To schedule an appointment with GIT to review your site contact us here .

Google Analytics

Google Analytics is a valuable tool in managing and marketing your website. From how many visitors come to your site through what was the last page they visited before exiting and so much more can be found in this data. Reviewing this information on a regular basis is critical in managing your website and making future plans. Below are a few of the most important stats you will find in your Google Analytics report.

Bounce rate
This is when a visitor comes to your site and doesn’t go past the first page. This can be the result of a few things:

1. Your content is not engaging and visitors are not inclined to view other pages.
2. Poor web design, if the site takes a long time to load or if the navigation is confusing the visitor will move on to another website.
3. The marketing campaign might be driving the wrong visitors to your site.

Traffic sources

Organic

This is the traffic driven to your site by search engines. Additionally, it can tell which of your keywords are performing well and which ones should be replaced.

Social

These numbers tell you which social media sites are sending you the most traffic. This includes Twitter, Facebook and Google+ as well as others. After analyzing this information, you may want to readdress your marketing efforts towards one or several of these social media sites.

Direct

Direct traffic is when someone types in your URL or clicks on a link in an email or pdf.

Referral

This includes visitors from all sources besides Google Search. It will include social media and bookmarking referrals, as well as regular websites that link to yours.

Users

Users are the number unique visitors that come to your site during a specific time period. Each visitor will be counted only once regardless of the number of times they visit the site.

Page Views

These are the total number of pages visited on your site during the time period selected by all visitors. If you have a high number of page views that is a strong indication that your content is well written and you site has a user friendly design.

Exit page

This metric shows you which pages were the last to be visited by each visitor. Many times the pages that have high exit rates will also be your most popular pages; a higher percentage of views will often correspond to a higher percentage of exits.

Reviewing your Google Analytics on a regular basis will ensure that your site is moving in the right direction or you may have to make some updates to achieve your goals. If you have any question on your Google Analytics or marketing your website in general visit us at www.gitwebservices.com.

5 Elements to a Successful Web Design

All business entities today need an online footprint and that starts with a web design that is compelling and encourages the prospect or client to navigate through the website. Below are 5 critical features every web design should include.

Graphic Design

The look or feel of the website is essential to the success of the site. Visitors decide within seconds whether or not they like the site based on the appearance. The overall web design includes logos, font type, colors and use of white space among other effects. Coordinating these elements in a web design that is compelling to the visitor will have a tremendous impact on the site.

Clear Navigation

When prospects visit your site they usually have a reason for going to your website: looking for a specific product or service, to learn more about your company or to educate themselves on your industry. The web design must feature clear navigation so your prospect can find what they need quickly and easily. The more impressed the prospect is with your website the more likely that prospect will turn into a client.

Content

The content on your website serves multiple functions; it must be compelling to the reader so they want to learn more and be rich with keywords so Google knows where to index the website. The content on the website is not limited to text but includes videos and graphics.

Mobile

All web designs today must include a mobile version. More people are doing web browsing and searches on their phones today and this is only going to increase over time. The mobile version of your website must function and operate as easily as the desktop version.

Call to Action

A call to action statement is as old as marketing itself and still as relevant today as it ever was in the past. A call to action is a reminder to take some action now and this is the action you should take. Different industries and web designs will have diverse call to actions but each should have one.

Including the above elements in your web design will have a dramatic impact on the functionality and success of the website. To learn more about web design call Global Internet Technologies (732) 863-1455 or email us at ksheridan@gitwebservices.com.

 

Defining Your Target Market

Defining your target market is a major element in any marketing strategy, web design is no exception. Whether you market to consumers or other businesses a well-defined target marketing strategy will help make sure your marketing dollars are invested in the areas to produce maximum return. Below a few categories to consider when defining your target market.

If you are marketing to consumers you may want to factor in:

Geographic location – Where are your clients located in comparison to your business? If you are a tradesman like a flooring company or an appliance repair company you may want to stay within an hour of where you are located. On the other hand a company that sell rock tee shirts can sell them around the world. Defining the geographic information about your clients is critical when developing a marketing strategy.

Gender – Is your target market gender in nature? Are the majority of your customers male or female? For example, if you are selling make up while you may have some male clients the vast majority of your clients will be female and thus your marketing should be oriented towards that market. On the other hand, if you are sell shaving cream then the majority of your market will be male and the marketing should be more mescaline in nature.

Income – How much does your product cost? If it is a high end item then you need to focus your marketing towards people with higher incomes. Conversely, if your item is a lower priced product you may target a different market.

Stage of Life – Is your product oriented toward younger people, people with families, senior citizens? Defining who will consume your product or use your services will have a major impact on how the target market is defined.

If your marketing is Business to Business you may want to factor in:

Number of employees – Are you looking for a business of 50 employees or less, 100 employees or less or maybe a national company with 1000’s of employees. It is important to know what size company you can handle and what size company would be interested in your product or service.

Annual Sales – How much does your product or service cost? You need to market your product to companies that can afford your service. If a company has $100,000 in annual sales and your product cost $200,000 annually they just can’t afford your product.

Geographic location – How far can you go to service a client? If your product is local in nature then you will want to market in and around where your business is located. But if your product can be shipped then your market may be across the country or around the world.

Once you have your target market defined, then you can start to make decisions on how best to communicate your message to maximize your exposure to those prospects.

Global Internet Technologies has 13 years of experience helping clients craft their message to reach their defined target market. To learn more about our services and how we can help you go to our website at www.GITwebservices.com or call us at 732 863 1455.

Clear and User Friendly Navigation

The important of clear and user friendly navigation is critical to the success of your website. When people visit your site they have a reason to be on your website; to buy a product, to learn more about your services etc.

When your home page or any of your pages in your site loads your visitor wants to be able to find what they are looking for quickly and easily. If they can’t find what they need they will move on to the next site that came up in their Google search. With competition so high online a user friendly experience is important to keeping your visitors on your site and not moving on.

When the visitor to your site finds what they are looking for quickly and easily you improve the customer experience and dramatically increase the probability that this customer will return for future products or services.

Of course with everything the impact of your navigation on your mobile site is a major factor when laying out the web site. The theme of the site and the navigation in particular must work seamlessly between the desk top and mobile versions of your website.

Global Internet Technologies develops a web experience for your customers with clear and user friendly navigation that not only keeps your clients on your site longer but keeps them returning time and again.

Contact GIT to find out more on how our 13 years of experience can help your company grow online. You can reach us at 732 863 1455 or ksheridan@gitwebservices.com.