Google AdWords provides many advertising benefits for all types of businesses. One of the most useful benefits is the ability to advertise locally. Google offers many settings and features to create effective local advertising campaigns. Here is some information on why it is effective and how it works.
Consumers Like To Shop Local
Many consumers understand the benefits of shopping locally. They know that shopping locally helps their community and are more likely to experience better customer service. As a result, it’s a significant deciding factor when people are considering which businesses to purchase a product or service from. When they search for your type of business on Google, you’ll want to be displayed prominently as a local option for them.
How It Works
Google AdWords has a feature that allows you only to show ads to individuals in your local area. This can be done by choosing specific towns or setting a radius around your location. You can also go a step further and apply settings that will have you appear in the Google Maps section on the search results page.
Why Google Maps is An Effective Place to Advertise
You are probably familiar with this feature on Google. It displays all of the information and links most searchers are looking for. You can find the company name, reviews, location, and phone number in this section. In addition, there are links to the website and directions. Having all this information available in one eye-catching spot makes it a popular choice for many searchers to look at first.
Are you considering Google AdWords to advertise your business? If so, then you should consider Global Internet Technologies. We have a lot of experience creating effective AdWords campaigns for a wide range of business sizes and industries. Contact us today for a free consultation!
Have you ever considered creating an animation video to market your business? Animation videos provide many unique opportunities to communicate your message to your target audience in a fun and effective way. Here are just a few reasons why!
Many business owners would say they would have a much easier time selling their products and services if their target audience fully understood them. This is where a video can help! Unlike text or even talking to someone in person, a video allows you to utilize voice and visual elements at the same time. This makes it easier for people to understand and retain the information. Statistics show that viewers retain significantly more information from video because it is processed much faster by the brain than text is.
Communicates Your Message Faster
In many cases, you can quickly get a message across in under one minute when you have a voice and visual elements working together. Even in today’s fast-paced world, most people will take the time to watch a one-minute video. However, it’s doubtful they will take the time to read long pages of text on your website or in brochures.
With so many people home more and looking for things to do many people are having fun on social media answering personal questions about themselves and learning more about their friends.
Where did you go to high school? How long have you been married? How many tattoos do you have? All just harmless fun trying to pass the time.
Or is it harmless?
Many of these fun personal questions are the same questions companies like you Bank or Insurance companies use as security questions. To hackers and other dangerous people this is treasure chest of information.
Hackers build information about people over time and when they know enough about you they attack. Your bank accounts, social media pages, and any password protected accounts are all vulnerable to be hacked. But the problem is you gave them the keys to hack your accounts.
Answering these questions can be harmful and expose your and your assets to being hacked.
I’m not suggesting you stop interacting on social media, is a great outlet for people to stay connected during these troubling times.
Just be vigilant about what information your are sharing, once it is out their, there is no getting it back.
How your offline marketing is supported by your website.
The company’s offline marketing strategies need to communicate to the website developer. The company’s website should be the central location for the audience you are reaching through the offline marketing campaign. Whether it’s through print, trade shows, radio or TV you should be utilizing the company’s website to capture those prospects.
If you are investing in print marketing
whether its newspapers, magazines, mailers or billboards your website should be
an extension of those ads. If your audience is driving down a highway at 60
miles an hour you have a very short time frame to capture their attention. A
few seconds at most but if your web address is ease to read and remember they
now have a place to visit later and not just forget about the sign or better
yet they just pick up their cell and go straight to your site. If you need help
with your mobile site, read our blog about the importance of a mobile site. http://websitedesignnewjersey.net/mobile-first
Maybe trade show attendees are the audience
you are trying to meet. Coordinating your trade show goals with your website is
critical to the success of the trade show event. Your website can have a special page or give
away at the event. Register for our newsletter on our site or special discount
codes just for the event you are attending are both great ways to make your website
visitors feel connected with you. The website should be optimized so when
attendees go to your site, they feel welcomed and thanked for visiting your
booth at the trade show.
If you are marketing on radio or tv the
faster you communicate your message the more cost effective the ad is. So,
having a clear and concise message combined with a memorial website address are
keys to the success of the ad. With only 15, 30 or maybe 60 seconds it is hard
to communicate your message to your audience. As you are planning your ad you
should be coordinating with your web designers to make sure the audience from
the radio and tv commercials have a clear direction on where to go once they
visit the site.
So it is clear when planning your offline marketing it is key to include your multimedia team when planning you offline marketing efforts. These are a few examples of how your offline marketing is supported by your website.
Why mobile first? There
are 3.5 billion smart phone users in the world today. 81% of Americans own a
smart phone and 62% of them have made a purchase using their smart phone. If
that isn’t enough information to understand why you need to focus on your
mobile website keep reading.
More then half of
all the Google searches now are on a mobile devise and 72% of searches for food
and beverages are being done on phones. Where do you want to eat? Is
almost always followed by a Google search. Google recognizes the importance of a
website being mobile friendly. Their algorithms now clearly favor sites that
are mobile and will give them a clear advantage when creating their search
results. Also, if a website isn’t mobile friendly users will just go to the
next site in the results for the mobile experience. Today’s users expect a robust
experience when they are on their smart phones. If the site is hard to navigate
or if it difficult to read the content, they feel that the company isn’t concerned
about their customer’s experience and will move on to the next site.
With the first
release of the iPhone in 2009 people have been crazed with having their phones
with them. Sixty six percent of smartphone users admit to being addicted to
there phone and 80% say they check their phone within an hour of waking up. With
the convenience of having a smart phone with you all the time and with the wide
availability of internet access, the power of the cell phone and the dominance it
plays in our society is only going to expand.
So now that you are convinced that the mobile experience you are offering your
clients and prospects is a critical component of your online foot print you
need to evaluate your mobile website and make sure the user experience is all
it can be for your clients and prospects.
Blogging on a regular basis has many benefits both from
marketing and reputation perspective. From a marketing perspective updating
your website is a major component of Google’s algorithm and can be a major
influence on where you rank in Google searches.
Blogging gives you an opportunity to build deep sites (sites with lots
of pages) that is also a component of Google algorithm. Blogs also give you the
opportunity to include more keywords into your website. Every blog is a new
page on a different subject manor, so each blog has the power of adding more
keyword phases to your site, and by doing so you are increasing the opportunity
to rank higher over many keywords phases on all the search engines including
By blogging about current trends in your industry or about
things going on in business in general, will enhance your reputation while making
you look like an expert in your field and that you are current in what is going
on in today’s fluid business environment. As you blog about different trends and
breaking news you become a resource for people to visit and return to your site
to learn about what is going on or to see if previously you blogged about an
issue they are addressing now. As you blog more and more you build a library of
information visitors can utilize when confronted with a business issue while
giving Google more reasons to ranch different pages on your web site.
As you build an audience you will give people a reason to
return to your site to read about the latest trends and the newest ideas in
your industry. Since your blogs can rank in Google you are giving Google more
opportunity to display your website in their search results.
With over a billion Facebook users how can you not be advertising on Facebook. In addition to all those users FB also gives you great tools to target your advertising to your specific audience. One of their great tools is the ability to target market by geographic area. If your market is a specific town or state, we can target only those geographic areas to get the most out of each marketing dollar you spend and not to market in an area you don’t service.
Marketing by gender, age or interests are other ways Facebook
lets you target your specific audience.
For example, if your market is women over 40 looking to get healthier that
live in New Jersey we can target that specific audience. With the ability to
target your market this precisely we can take your message and put in front of
the people most interested while not investing marketing dollars in an audience
that you are not speaking too.
Facebook by the numbers
Facebook’s insights is a tool in FB that you should get familiar with if you are doing any FB advertising. Insights gives you the boring statistical information that is so important to evaluate your advertising and how your advertising dollars should be spent moving forward. It gives you information on:
1. The reach of your posts 2. How many page likes their are 3. The engagements of each posts
Facebook also gives you the statistically information on the ads you run and the posts you boost. What is great about these stats is you get to measure your goals verses the real results of the ads immediately. For instance, if you run a Facebook ad for two weeks with the goal of adding 500 new likes to your page, we know how we are doing during the ad and immediately after the two week period ends. With this timely information we can tweak the next ad before it runs if we need too.
So, the short answer is yes you
should be advertising on Facebook and you should also be measuring the
performance of your marketing.
Yes, your website will be viewed on many different browsers
and on a variety of screen sizes, the theme and content of the website must be
displayed correctly on all of them. There are many elements that must be
considered when laying out a website, 3 of the most important are:
The navigation buttons must display
clearly and the buttons must be distinctly named so people can find the content
they are looking for quickly. When visitors click on your website, they are
there to either purchase an item/service or to learn more about your company.
So when your web page loads it should be easy for the visitors to find what they
need. If you make them work to hard, another site is just a click away.
With all the various size screens
people may be viewing your website on being responsive is imperative. What does
responsive mean, your site should layout correctly whether being viewed on a 30-inch
monitor or a phone. The site needs to readably and the navigation must load
correctly so people can interact with the site.
If you copy and paste your content
from another site Google will penalize you and not list you in Google searches.
Additionally, you should be updating your content on a regular basis so when
Google looks at your site they see it is being maintained and will list you
higher in the search engines.
These are only 3 of the many factors that can go into a properly
laid out website. It is important to stay current on all the changes and trends
to keep your site looking fresh and inviting to your clients and prospects.
This post “Blogging for Beginners” is an overview of how to
get started blogging for the first time. Many people are very leery of writing and
posting a blog. They don’t know where to start and are afraid to do that first
update for the world to see. Overtime like with most things you get over the
fear and start enjoying the benefits of blogging like Google placement and building
a reputation for being an expert in your field.
Below we will address a few of the many topics that are
related to blogging. Don’t get overwhelmed by all the tools and rules for
blogging, just get started and learn overtime. The most important thing to do
is publish that first blog.
Where to get ideas for a blog?
Where do I get blog ideas? This is the first question we
hear when people are new to blogging. There are many free and paid resources available
online to help you get started.
Google topics in your industry and see what results
come up to inspire you.
Paid sites such as Moz (https://moz.com)
these sites have specialized tools for keyword research and blogging.
Why should you blog?
Blogging gives you
the opportunity to share ideas and information in your area of expertise. When
you are informing and educating people over a period of time you become an
expert in your field. Now when your audience needs your product or service the
chances of you getting the first opportunity grows tremendously.
Keeping your content
fresh and relevant is what will keep your audience engaged and returning to
your site. Keeping your content fresh also helps with Google ranking, every
time you blog you are adding a new page and fresh content and now CONTENT is
How long should my blog be?
The true answer to
this question is as long as it takes to address and complete your thought. Google
does have some requirements such as at least 300 words. That is pretty easy
since anything worth writing about would most likely be as least 300 words. On
the other end you don’t want to ramble on and on just to make the blog longer.
If you keep the length to between 1,000 and 1,500 words you should be fine. If
you need to go longer then go longer, shorter is also fine.
Can I use graphics in my blog?
Of course, images and video will enhance the experience of
the visitor and add to level of sophistication of the blog. If you have a video
on YouTube, since it is owned by Google, will also help your Google ranking.
Blogging for Beginners” is a starting point to get you to that first blog. Once you are over that mountain and continue to blog the fear will diminish and the many benefits of blogging will become apparent. So do some research, pick a topic and write that first draft you will find it isn’t nearly as scary as you thought.
Identifying the correct Key words is an important part of any SEO strategy. Trying to rank for very popular keywords or ones that are never searched is not a successful plan. Keyword planner software is widely available to do research. These software products can tell you how often a keyword is searched and alternative keywords to target.
Having a wide variety of keywords, both Head Terms and Long Tail Keywords is an effective way to increase qualified traffic to your site.
Header Terms are usually 1 to 3 words and are very general and more difficult to rank for than Long Tail Keywords.
Long Tail Keywords are longer then 3 words and more specific and easier to rank higher in search engines.
After identifying the keywords you are using on each page it is important to rewrite your text to include these phases. Search engines will give preferred listing to pages that have the keywords in the text, but always keep in mind that the text must be readable and understandable to humans. A page full of keywords will never rank well in the long run. It is best to put 2 to 3 keyword phases on each page. Google likes websites with many pages, so having a page for each product or service will give you more opportunities to rank with more keywords in search engines.
Gathering and analyzing research data on a regular basis, either monthly or at least Quarterly, is important to the success of any SEO plan. Reviewing the SEO plan with hard numbers will create a path to success. We can see which keywords are preforming well and which need to be updated or changed. Taking the time to do this task will reap many rewards down the line with current keywords and a better ranking site overall.