How Your Slow Website is Hurting Your Business

As the world becomes increasingly digital, having a website for your business is a necessity. However, simply having a website is not enough – it also needs to be fast to satisfy your customers and meet the standards of search engines. Below is a list of how your slow website is hurting your business in many ways.

Slow Load Speeds Lead to A Poor User Experience

A slow website can lead to a poor user experience, which can turn potential customers away from your website. If your website takes too long to load, users will likely become frustrated and move on to a faster website, potentially resulting in lost sales.

Decreased Search Engine Rankings Because of a Slow Website

Search engines, such as Google, prioritize fast-loading websites in their search results. A slow website can negatively impact your search engine rankings, resulting in fewer people finding your website. Even if you focus on strategic SEO in your content, a slow website can make it much more challenging to experience the benefits of those efforts.

Increased Bounce Rates with a Slow Website.

A bounce rate is the percentage of users who leave your website after visiting only one page. One of the biggest reasons someone would do this is a slow-loading website. A slow website will increase your bounce rate, which will negatively impact your search engine rankings.

A Slow Website Can Create A Negative Feeling Toward Your Brand

A slow website can give a bad first impression for someone who could have been a long-time customer. Furthermore, if that person sees your brand in other places, they may subconsciously feel negative about it because of the frustration they felt when visiting your site.

If your website needs to be faster, it’s time to take action. Global Internet Technologies can help! We can help rebuild your website and ensure it works quickly and reliably. Give us a call to learn more about our services today.