AI vs. Manual Content Writing

AI vs. Manual Content Writing

Artificial intelligence (AI) is being used in almost every industry in today’s business world. Even jobs that require creative thinking and original ideas, like content creation, can be done by AI. But is AI writing better than a human content writer? Let’s take a closer look.

What is an AI content writer?

An AI content writer is a computer program able to write or generate content based on input from a human user. Basically, the user provides the program with the information needed in the content piece, and an AI content writer generates it. Companies can use AI content writing for magazines, websites, blogs, product descriptions, or anything else that needs written content.

The Downside of AI Content Writing

If AI content writing seems a bit too easy, it’s because it is. While you certainly could create written content faster with AI content writing, quantity does not equal quality. An AI writing program will undoubtedly hit on the topics and keywords you tell it to. But at the end of the day, it is a machine writing content for the human reader. Content created by AI tends to lack personality, voice, and tone – all things you look for in a quality content writer. Blogs done by AI content writers sometimes come off as repetitive and, in some cases, nonsensical.

Content With Compassion

Whether your written content is intended for marketing or brand credibility, it should always tell a story. The only way to effectively tell a story is by hiring writers who understand your company’s goals, mission, and client base. There’s just no way for AI content writing programs to grasp such a human concept. You may be producing more content with AI, but that content may not provide the important human connection from your customer to your company.

Looking for content writing that connects with your audience? Let Global Internet Technologies help!

The Benefits of Advertising Locally on Google

Google AdWords provides many advertising benefits for all types of businesses. One of the most useful benefits is the ability to advertise locally. Google offers many settings and features to create effective local advertising campaigns. Here is some information on why it is effective and how it works.

Consumers Like To Shop Local

Many consumers understand the benefits of shopping locally. They know that shopping locally helps their community and are more likely to experience better customer service. As a result, it’s a significant deciding factor when people are considering which businesses to purchase a product or service from. When they search for your type of business on Google, you’ll want to be displayed prominently as a local option for them.

How It Works

Google AdWords has a feature that allows you only to show ads to individuals in your local area. This can be done by choosing specific towns or setting a radius around your location. You can also go a step further and apply settings that will have you appear in the Google Maps section on the search results page.

Why Google Maps is An Effective Place to Advertise

You are probably familiar with this feature on Google. It displays all of the information and links most searchers are looking for. You can find the company name, reviews, location, and phone number in this section. In addition, there are links to the website and directions. Having all this information available in one eye-catching spot makes it a popular choice for many searchers to look at first.

Are you considering Google AdWords to advertise your business? If so, then you should consider Global Internet Technologies. We have a lot of experience creating effective AdWords campaigns for a wide range of business sizes and industries. Contact us today for a free consultation!

Why Animation Videos Are an Effective Marketing Tool

Have you ever considered creating an animation video to market your business? Animation videos provide many unique opportunities to communicate your message to your target audience in a fun and effective way. Here are just a few reasons why!

Most People Like Video Over Text

Videos are extremely popular among most people in today’s day and age.  You don’t have to look any further than the popularity of websites like YouTube, Instagram, Snapchat, and TikTok to recognize this. In fact, almost 3 out of every 4 people prefer video over text marketing.

Easier To Communicate Your Message

Many business owners would say they would have a much easier time selling their products and services if their target audience fully understood them. This is where a video can help! Unlike text or even talking to someone in person, a video allows you to utilize voice and visual elements at the same time. This makes it easier for people to understand and retain the information. Statistics show that viewers retain significantly more information from video because it is processed much faster by the brain than text is.

Communicates Your Message Faster

In many cases, you can quickly get a message across in under one minute when you have a voice and visual elements working together. Even in today’s fast-paced world, most people will take the time to watch a one-minute video. However, it’s doubtful they will take the time to read long pages of text on your website or in brochures.

Popular On Social Media Sites

One of the main goals you should have when making a post for a social media site is to get more people to share it. According to recent studies, video content is shared 12 times more than image and text posts combined. This statistic alone should motivate business owners to create animation videos!

Global Internet Technologies can help you create animation videos with effective messaging. Contact us today if you have any questions or would like to receive a quote!

Answering Facebook Surveys

With so many people home more and looking for things to do many people are having fun on social media answering personal questions about themselves and learning more about their friends.

Where did you go to high school? How long have you been married? How many tattoos do you have? All just harmless fun trying to pass the time.

Or is it harmless?

Many of these fun personal questions are the same questions companies like you Bank or Insurance companies use as security questions. To hackers and other dangerous people this is treasure chest of information.

Hackers build information about people over time and when they know enough about you they attack. Your bank accounts, social media pages, and any password protected accounts are all vulnerable to be hacked. But the problem is you gave them the keys to hack your accounts.

Answering these questions can be harmful and expose your and your assets to being hacked.

I’m not suggesting you stop interacting on social media, is a great outlet for people to stay connected during these troubling times.

Just be vigilant about what information your are sharing, once it is out their, there is no getting it back.

How your offline marketing is supported by your website

How your offline marketing is supported by your website

How your offline marketing is supported by your website.

The company’s offline marketing strategies need to communicate to the website developer.  The company’s website should be the central location for the audience you are reaching through the offline marketing campaign. Whether it’s through print, trade shows, radio or TV you should be utilizing the company’s website to capture those prospects.

If you are investing in print marketing whether its newspapers, magazines, mailers or billboards your website should be an extension of those ads. If your audience is driving down a highway at 60 miles an hour you have a very short time frame to capture their attention. A few seconds at most but if your web address is ease to read and remember they now have a place to visit later and not just forget about the sign or better yet they just pick up their cell and go straight to your site. If you need help with your mobile site, read our blog about the importance of a mobile site.
http://websitedesignnewjersey.net/mobile-first

Maybe trade show attendees are the audience you are trying to meet. Coordinating your trade show goals with your website is critical to the success of the trade show event.  Your website can have a special page or give away at the event. Register for our newsletter on our site or special discount codes just for the event you are attending are both great ways to make your website visitors feel connected with you. The website should be optimized so when attendees go to your site, they feel welcomed and thanked for visiting your booth at the trade show.

If you are marketing on radio or tv the faster you communicate your message the more cost effective the ad is. So, having a clear and concise message combined with a memorial website address are keys to the success of the ad. With only 15, 30 or maybe 60 seconds it is hard to communicate your message to your audience. As you are planning your ad you should be coordinating with your web designers to make sure the audience from the radio and tv commercials have a clear direction on where to go once they visit the site.

So it is clear when planning your offline marketing it is key to include your multimedia team when planning you offline marketing efforts. These are a few examples of how your offline marketing is supported by your website.

Mobile First?

Mobile First

Why mobile first? There are 3.5 billion smart phone users in the world today. 81% of Americans own a smart phone and 62% of them have made a purchase using their smart phone. If that isn’t enough information to understand why you need to focus on your mobile website keep reading.

More then half of all the Google searches now are on a mobile devise and 72% of searches for food and beverages are being done on phones. Where do you want to eat? Is almost always followed by a Google search. Google recognizes the importance of a website being mobile friendly. Their algorithms now clearly favor sites that are mobile and will give them a clear advantage when creating their search results. Also, if a website isn’t mobile friendly users will just go to the next site in the results for the mobile experience. Today’s users expect a robust experience when they are on their smart phones. If the site is hard to navigate or if it difficult to read the content, they feel that the company isn’t concerned about their customer’s experience and will move on to the next site.

With the first release of the iPhone in 2009 people have been crazed with having their phones with them. Sixty six percent of smartphone users admit to being addicted to there phone and 80% say they check their phone within an hour of waking up. With the convenience of having a smart phone with you all the time and with the wide availability of internet access, the power of the cell phone and the dominance it plays in our society is only going to expand.

So now that you are convinced that the mobile experience you are offering your clients and prospects is a critical component of your online foot print you need to evaluate your mobile website and make sure the user experience is all it can be for your clients and prospects.

Why should I be Blogging ?

Why should I be blogging?

Blogging on a regular basis has many benefits both from marketing and reputation perspective. From a marketing perspective updating your website is a major component of Google’s algorithm and can be a major influence on where you rank in Google searches.  Blogging gives you an opportunity to build deep sites (sites with lots of pages) that is also a component of Google algorithm. Blogs also give you the opportunity to include more keywords into your website. Every blog is a new page on a different subject manor, so each blog has the power of adding more keyword phases to your site, and by doing so you are increasing the opportunity to rank higher over many keywords phases on all the search engines including Google.  

By blogging about current trends in your industry or about things going on in business in general, will enhance your reputation while making you look like an expert in your field and that you are current in what is going on in today’s fluid business environment.  As you blog about different trends and breaking news you become a resource for people to visit and return to your site to learn about what is going on or to see if previously you blogged about an issue they are addressing now. As you blog more and more you build a library of information visitors can utilize when confronted with a business issue while giving Google more reasons to ranch different pages on your web site.

As you build an audience you will give people a reason to return to your site to read about the latest trends and the newest ideas in your industry. Since your blogs can rank in Google you are giving Google more opportunity to display your website in their search results.  

Facebook Advertising

With over a billion Facebook users how can you not be advertising on Facebook. In addition to all those users FB also gives you great tools to target your advertising to your specific audience. One of their great tools is the ability to target market by geographic area. If your market is a specific town or state, we can target only those geographic areas to get the most out of each marketing dollar you spend and not to market in an area you don’t service.

Marketing by gender, age or interests are other ways Facebook lets you target your specific audience.  For example, if your market is women over 40 looking to get healthier that live in New Jersey we can target that specific audience. With the ability to target your market this precisely we can take your message and put in front of the people most interested while not investing marketing dollars in an audience that you are not speaking too.

Facebook by the numbers

Facebook’s insights is a tool in FB that you should get familiar with if you are doing any FB advertising. Insights gives you the boring statistical information that is so important to evaluate your advertising and how your advertising dollars should be spent moving forward. It gives you information on:

1. The reach of your posts
2. How many page likes their are
3. The engagements of each posts

Facebook also gives you the statistically information on the ads you run and the posts you boost. What is great about these stats is you get to measure your goals verses the real results of the ads immediately. For instance, if you run a Facebook ad for two weeks with the goal of adding 500 new likes to your page, we know how we are doing during the ad and immediately after the two week period ends. With this timely information we can tweak the next ad before it runs if we need too.

So, the short answer is yes you should be advertising on Facebook and you should also be measuring the performance of your marketing.

Is the layout of your website important?

Responsive web design on mobile devices phone, laptop and tablet pc

Yes, your website will be viewed on many different browsers and on a variety of screen sizes, the theme and content of the website must be displayed correctly on all of them. There are many elements that must be considered when laying out a website, 3 of the most important are:

  1. Clear navigation

The navigation buttons must display clearly and the buttons must be distinctly named so people can find the content they are looking for quickly. When visitors click on your website, they are there to either purchase an item/service or to learn more about your company. So when your web page loads it should be easy for the visitors to find what they need. If you make them work to hard, another site is just a click away.

  • Responsive layout

With all the various size screens people may be viewing your website on being responsive is imperative. What does responsive mean, your site should layout correctly whether being viewed on a 30-inch monitor or a phone. The site needs to readably and the navigation must load correctly so people can interact with the site.

  • Original content.

If you copy and paste your content from another site Google will penalize you and not list you in Google searches. Additionally, you should be updating your content on a regular basis so when Google looks at your site they see it is being maintained and will list you higher in the search engines.

These are only 3 of the many factors that can go into a properly laid out website. It is important to stay current on all the changes and trends to keep your site looking fresh and inviting to your clients and prospects.

Blogging for Beginners

This post “Blogging for Beginners” is an overview of how to get started blogging for the first time.  Many people are very leery of writing and posting a blog. They don’t know where to start and are afraid to do that first update for the world to see. Overtime like with most things you get over the fear and start enjoying the benefits of blogging like Google placement and building a reputation for being an expert in your field.

Below we will address a few of the many topics that are related to blogging. Don’t get overwhelmed by all the tools and rules for blogging, just get started and learn overtime. The most important thing to do is publish that first blog.

Where to get ideas for a blog?

Where do I get blog ideas? This is the first question we hear when people are new to blogging. There are many free and paid resources available online to help you get started.

  1. Google topics in your industry and see what results come up to inspire you.
  2.  Use Google trends (https://trends.google.com/trends/?geo=US) to find what people are searching for in their Google searches.
  3. Paid sites such as Moz (https://moz.com) these sites have specialized tools for keyword research and blogging.

Why should you blog?

 Blogging gives you the opportunity to share ideas and information in your area of expertise. When you are informing and educating people over a period of time you become an expert in your field. Now when your audience needs your product or service the chances of you getting the first opportunity grows tremendously.       

 Keeping your content fresh and relevant is what will keep your audience engaged and returning to your site. Keeping your content fresh also helps with Google ranking, every time you blog you are adding a new page and fresh content and now CONTENT is KING.

How long should my blog be?

 The true answer to this question is as long as it takes to address and complete your thought. Google does have some requirements such as at least 300 words. That is pretty easy since anything worth writing about would most likely be as least 300 words. On the other end you don’t want to ramble on and on just to make the blog longer. If you keep the length to between 1,000 and 1,500 words you should be fine. If you need to go longer then go longer, shorter is also fine.

Can I use graphics in my blog?

Of course, images and video will enhance the experience of the visitor and add to level of sophistication of the blog. If you have a video on YouTube, since it is owned by Google, will also help your Google ranking.

Blogging for Beginners” is a starting point to get you to that first blog. Once you are over that mountain and continue to blog the fear will diminish and the many benefits of blogging will become apparent. So do some research, pick a topic and write that first draft you will find it isn’t nearly as scary as you thought.

If you have any additional questions go to our marketing page or our contact page to schedule a meeting.