Facebook is among the most popular social media platforms, boasting over 2.9 billion monthly active users. With such a vast user base, most businesses should consider Facebook advertising. There are different types of Facebook advertising options, each with its own benefits. Here are three of the most common types and how to use them.

Post Boosting

Boosting a post is the simplest form of Facebook advertising. It involves paying to increase the visibility of a post on your business page. Boosting can help to increase engagement, reach, and clicks. It’s an excellent way to promote a specific product or service, event, or sale. This is the best option for anyone who is a beginner when it comes to advertising on Facebook.

Like/Follow Campaigns

Like campaigns are designed to increase the number of page likes/followers for your business. They can help to increase your brand’s visibility and reach a broader audience. Like campaigns can be particularly useful for businesses just starting on Facebook and looking to build a following. This increased following will also increase the number of people seeing your posts in their news feeds.

Funnels

Funnels are a more complex form of Facebook advertising involving ads that guide users through the sales funnel. Each ad is designed to target users at different stages of the funnel, from awareness to conversion. Funnels can be effective in generating leads and increasing sales. While you could jump straight into Facebook funnels, this usually comes later in your marketing strategy.

No matter which type of Facebook advertising you choose, it’s important to have a clear goal in mind and a well-defined target audience. Facebook’s ad targeting capabilities are extensive, and taking advantage of them is essential to ensure that the right people see your ads. Need help figuring out how to do this? Global Internet Technologies can help! Contact us today.