Both SEO and SEM are ways to increase your online business presence. In fact, SEO is a type of SEM. If you’re new to the world of digital marketing, this can all be a little confusing. Read on to learn what SEO and SEM are, how they are different, and how you can use them for marketing your business or brand.

What is SEM?

Search Engine Marketing (SEM) is when you actively market your business or brand’s website on search engines. It is typically done by generating traffic to your website with paid advertising (PPC) and organically high rankings on search engines (SEO).

What is SEO?

Search Engine Optimization (SEO) is when you actively try to rank in a search engine’s organic (non-paid) results. These are the four main areas involved in an effective SEO strategy:

  • Keyword Research – Research relevant keywords to know what kind of terms and phrases your target audience is searching for.
  • On-Page SEO – Create unique content, website pages, blogs etc. based on the results of the keyword research.
  • Off-Page SEO – Optimize your presence in online mediums that aren’t your website, such as social media and directories.
  • Technical SEO – Ensure your site’s coding is search engine friendly so it can easily be crawled and indexed correctly on search engine results pages.

Why is SEO important in online marketing?

One of the best benefits of using SEO in SEM is that you don’t need to pay for every click to your website. However, search engines consider hundreds of factors before deciding where a website should rank organically. This is why a lot of businesses work with SEO experts to manage this aspect of their marketing for them.

Are you ready to boost your company’s SEO by working with digital marketing experts? Let Global Internet Technologies help!