AI vs. Manual Content Writing

Artificial intelligence (AI) is being used in almost every industry in today’s business world. Even jobs that require creative thinking and original ideas, like content creation, can be done by AI. But is AI writing better than a human content writer? Let’s take a closer look.

What is an AI content writer?

An AI content writer is a computer program able to write or generate content based on input from a human user. Basically, the user provides the program with the information needed in the content piece, and an AI content writer generates it. Companies can use AI content writing for magazines, websites, blogs, product descriptions, or anything else that needs written content.

The Downside of AI content writing

If AI content writing seems a bit too easy, it’s because it is. While you certainly could create written content faster with AI content writing, quantity does not equal quality. An AI writing program will undoubtedly hit on the topics and keywords you tell it to. But at the end of the day, it is a machine writing content for the human reader. Content created by AI tends to lack personality, voice, and tone – all things you look for in a quality content writer. Blogs done by AI content writers sometimes come off as repetitive and, in some cases, nonsensical.

Content with compassion

Whether your written content is intended for marketing or brand credibility, it should always tell a story. The only way to effectively tell a story is by hiring writers who understand your company’s goals, mission, and client base. There’s just no way for Artificial intelligence content writing programs to grasp such a human concept. You may be producing more content with AI, but that content may not provide the important human connection from your customer to your company.

If you have additional questions on how AI vs manual content writing can influence your site, give us a call at 732 863 1455.