Google AdWords provides many advertising benefits for all types of businesses. One of the most useful benefits is the ability to advertise locally. Google offers many settings and features to create effective local advertising campaigns. Here is some information on why it is effective and how it works.
Consumers Like To Shop Local
Many consumers understand the benefits of shopping locally. They know that shopping locally helps their community and are more likely to experience better customer service. As a result, it’s a significant deciding factor when people are considering which businesses to purchase a product or service from. When they search for your type of business on Google, you’ll want to be displayed prominently as a local option for them.
How Google Local Adwords Works
Google Local Adwords has a feature that allows you only to show ads to individuals in your local area. This can be done by choosing specific towns or setting a radius around your location. You can also go a step further and apply settings that will have you appear in the Google Maps section on the search results page.
Why Google Maps is An Effective Place to Advertise
You are probably familiar with this feature on Google. It displays all of the information and links most searchers are looking for. You can find the company name, reviews, location, and phone number in this section. In addition, there are links to the website and directions. Having all this information available in one eye-catching spot makes it a popular choice for many searchers to look at first.
Are you considering Google Local Adwords to advertise your business? If so, then you should consider Global Internet Technologies. We have a lot of experience creating effective AdWords campaigns for a wide range of business sizes and industries. Contact us today for a free consultation!