Why Animation Videos Are an Effective Marketing Tool

Have you ever considered creating an animation video to market your business? Animation videos provide many unique opportunities to communicate your message to your target audience in a fun and effective way. Here are just a few reasons why!

Most People Like Video Over Text

Videos are extremely popular among most people in today’s day and age.  You don’t have to look any further than the popularity of websites like YouTube, Instagram, Snapchat, and TikTok to recognize this. In fact, almost 3 out of every 4 people prefer video over text marketing.

Easier To Communicate Your Message

Many business owners would say they would have a much easier time selling their products and services if their target audience fully understood them. This is where a video can help! Unlike text or even talking to someone in person, a video allows you to utilize voice and visual elements at the same time. This makes it easier for people to understand and retain the information. Statistics show that viewers retain significantly more information from video because it is processed much faster by the brain than text is.

Communicates Your Message Faster

In many cases, you can quickly get a message across in under one minute when you have a voice and visual elements working together. Even in today’s fast-paced world, most people will take the time to watch a one-minute video. However, it’s doubtful they will take the time to read long pages of text on your website or in brochures.

Popular On Social Media Sites

One of the main goals you should have when making a post for a social media site is to get more people to share it. According to recent studies, video content is shared 12 times more than image and text posts combined. This statistic alone should motivate business owners to create animation videos!

Global Internet Technologies can help you create animation videos with effective messaging. Contact us today if you have any questions or would like to receive a quote!