Google AdWords provides many advertising benefits for all types of businesses. One of the most useful benefits is the ability to advertise locally. Google offers many settings and features to create effective local advertising campaigns. Here is some information on why it is effective and how it works. Consumers Like To Shop Local Many consumers … The Benefits of Google Local Adwords
Category: Marketing
Have you ever considered why animation videos are an effective marketing tool? Animation videos provide many unique opportunities to communicate your message to your target audience in a fun and effective way. Here are just a few reasons why! Most People Like Video Over Text Videos are extremely popular among most people in today’s day … Why Animation Videos Are an Effective Marketing Tool
How your offline marketing is supported by your website. The company’s offline marketing strategies needs to be communicate to the website developer. The company’s website should be the central location for the audience you are reaching through the offline marketing campaign. Whether it’s through print, trade shows, radio or TV you should be utilizing … How your offline marketing is supported by your website
Why should I be blogging? Blogging on a regular basis has many benefits both from marketing and reputation perspective. From a marketing perspective updating your website is a major component of Google’s algorithm and can be a major influence on where you rank in Google searches. Blogging gives you an opportunity to build deep sites … Why should I be Blogging ?
This post “Blogging for Beginners” is an overview of how to get started blogging for the first time. Many people are very leery of writing and posting a blog. They don’t know where to start and are afraid to do that first update for the world to see. Overtime like with most things you get … Blogging for Beginners
Identifying the correct Key words is an important part of any SEO strategy. Trying to rank for very popular keywords or ones that are never searched is not a successful plan. Keyword planner software is widely available to do research. These software products can tell you how often a keyword is searched and alternative keywords … Keywords
Google Ranking Factors There are too many Google ranking factors to be addressed in one blog. Below we tackle a few of the major contributors that can help or hurt your Google ranking. Content Fresh and original content is a major contributor when discussing Google rankings factors. Creating quality content that is unique to your … Google Ranking Factors
What content should I put on my website? Where should the content be strategically positioned for maximum benefit? I am asked these questions all the time when working with my clients on their website content. In today’s blog, we are going to focus what type of content should be included in your site and just … Content above the fold, what does this mean?
Google Analytics is a valuable tool in managing and marketing your website. From how many visitors come to your site through what was the last page they visited before exiting and so much more can be found in this data. Reviewing this information on a regular basis is critical in managing your website and making … Google Analytics
Defining your target market is a major element in any marketing strategy, web design is no exception. Whether you market to consumers or other businesses a well-defined target marketing strategy will help make sure your marketing dollars are invested in the areas to produce maximum return. Below a few categories to consider when defining your … Defining Your Target Market